The inflection point
We're at a unique moment. The AI revolution is here, companies need guidance navigating this shift, and we're positioning ourselves as the research-first consulting firm that leads them through it.
Traditional consulting firms chase deals. We build credibility first, then opportunities follow naturally. Our role strategy creates a complete pipeline that scales this approach.
The strategic framework
Research-first growth philosophy
This requires a different kind of team - one that can:
- Generate authentic thought leadership through real research and experimentation
- Convert technical expertise into business opportunities using inefficiency arbitrage
- Deliver at the highest technical standards while maintaining research velocity
The virtuous cycle
This role strategy creates a self-reinforcing growth wheel where each role enables the next step:
Research → Credibility → Opportunities → Delivery → Case studies → More research
Each cycle strengthens the next:
- Community labs generate research insights and expand our capacity
- Growth lead builds technical credibility that attracts the right opportunities
- Business dev converts this credibility into partnerships and strategic relationships
- Sales manager closes deals faster because of our reputation
- Software engineers deliver solutions that showcase our technical depth
- Platform engineers enable both internal tools and client infrastructure
- Comic artist makes technical concepts memorable, amplifying our content reach
The magic happens in the compounding: each turn of the wheel makes the next turn easier and more valuable.
What we're really building
Credibility as competitive advantage
When potential clients research AI consulting, they should find our research, our tools, our community discussions, and our thought leadership dominating the conversation.
Inefficiency arbitrage at scale
Business dev systematically spots market gaps. Software engineers deliver solutions that showcase our technical depth. This creates a reputation for solving problems others can't.
Interview calibration philosophy
Universal characteristics we seek
Research mindset: Comfortable with ambiguity, driven by curiosity, documents learning
Technical depth: Real experience building things that work in production
Community orientation: Enjoys teaching others, contributes to shared knowledge
Business awareness: Understands how technical decisions impact business outcomes
Growth trajectory: Evidence of continuous learning and skill development
Cultural alignment indicators
- Excited about AI/emerging tech: Everyone needs understanding of our focus areas
- Evidence of knowledge sharing: Research-first culture requires contributors, not just consumers
- Long-term thinking: We're building brand credibility, not churning projects
- Can explain complex concepts simply: If you can't teach it, you don't really understand it
- Attracted to our research approach: Cultural alignment prevents friction
Success metrics that matter
Research velocity: How quickly we explore and document new technologies
Credibility indicators: Industry recognition, conference invitations, content engagement
Opportunity quality: Deal size, client caliber, strategic partnership value
Delivery excellence: Client satisfaction, system reliability, technical innovation
Community health: Engagement levels, contribution quality, talent pipeline strength
Why this approach works
Scalable differentiation: Content and community scale better than individual relationships. Research credibility compounds over time while sales efforts reset with each deal.
Higher margins: Inbound leads have higher close rates and accept premium pricing because they're pre-sold on our expertise.
Talent magnet: The best people want to work on interesting problems with smart teams. Our research approach attracts exactly these people.
Market positioning: When clients think "AI consulting," we want them to think of us first. This strategy makes that inevitable.
This isn't just hiring for immediate needs - it's building the foundation for becoming the definitive AI consulting firm that companies trust with their most important technical transformations.
